Brand ingredients

Our brand design defines the “character” of Biteable. On this page you’ll find the basic ingredients to make the stuff you make look like our stuff.

There are two parts to the Biteable logo — the sturdy upright, supportive and focused, and the ball of energy, ready to entertain and excite.

Our logo

Biteable logo

Of course, sometimes we need to spell out who we are. For that we have the word mark.

Our word mark

Biteable word mmark

Naturally, these two look best as a couple. Aww, so handsome.

Both together

Biteable lockup

Colors

Our colors add a little spesh to our brand. For consistency, always use the values shown here.

Base
Dame Tangerine
HEX FF5000
RGB 255,80,0
CMYK 0,65,100,0
Pantone 021 C
Señor Purple
HEX 5F285A
RGB 95,40,90
CMYK 65,95,0,40
Pantone 519 C
Baron Von Teal
HEX 1DE9B6
RGB 29,233,182
CMYK 65,0,50,0
Pantone 333 C
Agent Cyan
HEX 18FFFF
RGB 24,255,255
CMYK 54,0,6,0
Pantone 305 C
Madam Yellow
HEX FFF500
RGB 255,245,0
CMYK 0,0,95,0
Pantone 102 C
Pastor Pink
HEX FF96B4
RGB 255,150,180
CMYK 0,45,4,0
Pantone 210 C
Brigadier Blue
HEX 000A47
RGB 0,10,71
CMYK 100,100,0,60
Pantone 2765 C

Unlike other certain people we don’t have 50 shades of grey, just four.

Neutrals
Lady Black
HEX 3C3C3B
RGB 60,60,60
CMYK 0,0,0,90
Pantone 426 C
Senator Silver
HEX AFAFAF
RGB 175,175,175
CMYK 19,15,15,23
Pantone 429 C
Princess Grey
HEX EDE9E9
RGB 237,233,233
CMYK 3,5,5,6
Pantone 427 C
Nurse White
HEX FAFAF5
RGB 250,250,245
CMYK 2,2,6,0
Pantone WG1 C

The base colors each have a light and a dark tint to be used for digital products.

Tints
Dame Tangerine
Base FF5000
Light FF843C
Dark ED0705
Señor Purple
Base 5F285A
Light 8E5387
Dark 4C2048
Baron Von Teal
Base 1DE9B6
Light 6EFFE8
Dark 1EC19B
Agent Cyan
Base 18FFFF
Light 76FFFF
Dark 19D3D6
Madam Yellow
Base FFF500
Light FFFF58
Dark F2CE02
Pastor Pink
Base FF96B4
Light FFC8E6
Dark D88296
Brigadier Blue
Base 000A47
Light 363073
Dark 000021

We lied before. We have a few more greys. This pallette, poetically named Herr Schwarz, starts at coal-black and transitions to snow-white.

This palette is intended for UI use and should be avoided in comms and marketing work.

Herr Schwarz
HEX 000000
RGB 0,0,0
HEX 0B0C0F
RGB 11,12,15
HEX 1B1C1F
RGB 27,28,31
HEX 3B3C3F
RGB 59,60,63
HEX 5B5C5F
RGB 91,92,95
HEX 7B7C7F
RGB 123,124,127
HEX 9B9C9F
RGB 155,156,159
HEX ABACAF
RGB 171,172,175
HEX BBBCBF
RGB 187,188,191
HEX CBCCCF
RGB 203,204,207
HEX DBDCDF
RGB 219,220,223
HEX EBECEF
RGB 235,236,239
HEX FFFFFF
RGB 255,255,255

Typography

Meet our typeface, Brown. Brown is straight-talking, but also friendly and professional, and comes in three weights.

Brown Pro’s weights are bold, regular, and light

BrownPro Font

Brand assets

Go to the assets page for info on how to get access to our brand ingredients.