Design Principles

Powerful yet simple

The value of Biteable is the ease at which users can create compelling content. Honour that.

  • Reduce, rather than add
  • Use sensible defaults
  • Use progressive disclosure
  • Design with hierarchies
  • Do one thing really well
  • Automate

Be authentic

Our product is a reflection of the people who made it, and that’s worth preserving. Be true to the spirit of Biteable.

  • Be true to the character of our brand
  • Be positive and delightful
  • Be truthful and honest

Be for everyone

We want to be global in our outlook, so we can’t make assumptions about the capabilities, understanding, or physical or intellectual abilities of our users.

  • Test ideas and designs with real users
  • Be usable by people of various abilities and ages, and be a11y compliant
  • Be culturally aware
  • Be multilingual
  • Support various technical capabilities (mobile, screen sizes, connectivity, browsers)

Focus on content

We built our products on compelling content. Let it shine through.

  • Let the content tell the story (enhance)
  • Get out of the way